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Haig Club — Round 1

Client

Diageo

Concept

A motion graphic for Diageo, Reserve Brands to advertise the winners of the first round of the Haig Club whisky cocktail competition, Edinburgh. The concept was to showcase the mixologists in a movie trailer style format. The dark blue of Haig’s branding and the white typography are featured throughout with an added sweeping spotlight for effect. The dynamic motion and swift cuts are sharply driven by the music.