House of Elrick
This double page spread advert transports the reader to the shores of Loch Ness where the iconic House of Elrick bottle rises majestically above the hills. The bold yet earthy infusion of flavours is represented by the layered watercolour brush strokes. The bottle rests upon a pen and ink texture reflective of The House of Elrick tartan. The mixed media illustration advert blends the creative languages of photography, illustration and graphic design seamlessly. It is designed to capture the imagination of the reader and sets the scene in their mind for your refreshing super premium brand gin, the only spirit made with the freshest water from Loch Ness. The advert was published in the London LUX magazine a magazine dedicated to luxury living.